The Silver Lake Sand Dunes Jeep Invasion is one of Michigan’s largest and most anticipated Jeep events, held annually over Memorial Day Weekend (May 28–31) in Mears, Michigan. Thousands of Jeep owners gather for dune riding, parades, poker runs, and community events at the iconic Silver Lake Sand Dunes. This guide provides essential information on event highlights, arrival and check-in details, dune requirements, lodging options, and tips to help both first-time and experienced attendees plan a safe and unforgettable weekend on the dunes.