Jeep® Badge of Honor: What It Is and Why Every Jeeper Should Know About It

If you love off-roading and Jeep® culture, you may have heard whispers of the Jeep Badge of Honor program — and with good reason. It’s one of the coolest ways you can celebrate your off-road adventures, earn recognition, and join a community of Jeepers chasing trails all over the country.

What Is the Jeep Badge of Honor Program?

The Badge of Honor program is Jeep’s official off-road rewards initiative designed to help Jeep owners explore legendary trails, earn digital and physical badges, and share their achievements with the community. It’s free to join and built around a dedicated mobile app that connects you to designated off-road routes across the U.S.

Think of it as gamified trail-hunting: the more Badge of Honor trails you complete, the more badges you unlock, and the deeper you get into the Jeep off-road lifestyle.

How It Works

Getting started is simple:

• Download the Jeep Badge of Honor app from the Apple App Store or Google Play.
• Find trails near you — the app shows trail maps, difficulty, and details.
• Check in when you arrive at a designated trailhead using your mobile device.
• Complete the trail and earn digital badges and points.

You can also earn bonus points by uploading photos and engaging with other Jeepers through the app.

Digital vs Physical Badges

The Badge of Honor program gives you two kinds of recognition:

• Digital badges — earned right in the app and ideal for sharing on social media or keeping track of your trail progress.
• Physical badges — once you’ve completed certain trails, you can request a hard, physical badge shipped to you for free from Jeep to display on your vehicle or wall.

These physical badges are a fun way to showcase your off-road accomplishments and make your Jeep a rolling trophy case of your outdoor achievements.

Where Badge of Honor Trails Are

Jeep® Brand has marked out official Badge of Honor trails across dozens of U.S. states — from beginner-friendly routes to legendary challenges like Hell’s Revenge in Utah or Imogene Pass in Colorado. 

Even right here in Michigan you’ll find Badge of Honor trails at places like Holly Oaks ORV Park and Hallfrisch/Walker Trail, making it easy for local Jeepers to start collecting badges close to home.

No matter where you live, there’s likely a trail worth exploring — and a badge waiting for you.

Why It Matters

Badge of Honor is more than a collection of badges — it’s about capturing the heart of Jeep culture:

• Adventure — it encourages you to get out and explore new terrain.
• Community — you see what other Jeepers are doing and share your own experiences.
• Achievement — earning a physical badge is a tangible reminder of the trails you’ve conquered.

Jeep’s expanded recent updates, like Digital Trails and new challenges, make it even easier to stay engaged — even when you’re not out on a physical trail.

Get Started Today

Ready to dive in? The Badge of Honor app is free, easy to use, and a gateway to some of the best off-road experiences in the country. Whether you’re planning a weekend adventure or chasing legendary trails, this program turns your Jeep journeys into memories you can collect, share, and be proud of.

Grab your gear, download the app, and earn that badge — the trails are waiting.