Jeep® Twelve 4 Twelve
A New Era of Special Edition Wrangler® Drops
In 2025, the Jeep® brand introduced a bold new way to celebrate its legacy with the launch of Twelve 4 Twelve — a yearlong program unveiling a limited-edition Jeep Wrangler® on the 12th of every month for twelve consecutive months.
The initiative marks 85 uninterrupted years of Jeep off-road heritage, honoring a legacy built on freedom, capability, and iconic design. Rather than a single anniversary model, Twelve 4 Twelve delivers a series of exclusive Wrangler “airdrops,” each designed to spotlight a chapter of Jeep history and performance.
Twelve 4 Twelve is a monthly special edition Wrangler release program that introduces a brand-new, limited-production Wrangler on the 12th of each month for one full year.
Each release is intentionally limited and supported by a story-driven rollout designed to build anticipation and reward engaged Jeep fans.
The official hub for the program is known as The Drop Zone, where Jeep shares:
- Partial vehicle descriptions and early hints
- Visual clues and teaser content
- Themed elements tied to each release, including special ducks
- Ongoing updates leading up to each monthly drop
Why Jeep Launched Twelve 4 Twelve
According to Jeep, Twelve 4 Twelve was created to commemorate 85 years of off-road domination — a milestone unmatched by any other automotive brand.
Beginning November 12, 2025, Jeep committed to unveiling a new limited-edition Wrangler every month, placing its legendary spirit front and center while honoring:
- Innovation and individuality
- More than 7 million Wranglers sold worldwide
- Jeep’s authentic 4x4 DNA
- A community-driven passion for adventure
Each release embodies what Jeep leadership describes as the brand’s boldness, authenticity, and unapologetic spirit.
Exploding onto the scene as the first Twelve 4 Twelve release is the 2026 Jeep Wrangler Moab 392 — a high-performance, purpose-built special edition that immediately set the tone for the program.
This debut model confirms that the 6.4-liter HEMI® V-8 remains a defining force in the Jeep lineup, responding directly to feedback from the Jeep community.
Key performance highlights include:
- 6.4-liter V-8 producing 470 horsepower and 470 lb-ft of torque
- 17-inch beadlock-capable wheels
- 35-inch all-terrain tires
- 4.56 axle ratio
- 2.72:1 Selec-Trac full-time transfer case
- Dual-mode exhaust system
- Cold-air intake hood with water separator
Exterior Features
- Body-color hardtop
- Rock protection sill rails
- Mold-in-color fender flares
- Black tow hooks
Interior Features
- Heated black Nappa leather-trimmed seats
- Premium Alpine® audio system
- 12.3-inch touchscreen with navigation
Available Optional Equipment
- Sky One-Touch® power top
- 8,000-lb Warn® winch
- All-weather floor mats
Orders for the 2026 Jeep Wrangler Moab 392 are open, with a starting MSRP of $79,995 (excluding $1,995 destination).
Operation Airdrop: How Jeep Is Revealing Each Drop
Each monthly Wrangler release is supported by Jeep’s yearlong marketing campaign, “Operation Airdrop.”
The campaign includes:
- Monthly reveal videos across Jeep® digital and social platforms
- Serialized storytelling instead of traditional product launches
- Hidden clues embedded in videos and on Jeep.com
- AI-generated visual effects created by 1986 Studios
The name “Operation Airdrop” references a defining moment in Jeep history — the parachuting of the Willys MB onto battlefields nearly 85 years ago — symbolizing the brand’s connection between product, place, and purpose.
What Comes Next?
Jeep has confirmed that the next limited-edition Wrangler will drop on December 12, with additional releases following monthly throughout the year.
Future Twelve 4 Twelve drops may spotlight:
- Heritage-inspired designs
- Legendary off-road locations
- Unique materials, colors, and finishes
- Purpose-built capability packages
Final Thoughts
The Jeep® Twelve 4 Twelve program represents a new chapter in how special edition Wranglers are introduced — combining heritage, storytelling, and exclusivity into a yearlong celebration.
For Jeep enthusiasts, collectors, and everyday drivers alike, Twelve 4 Twelve reinforces why special edition Wranglers remain some of the most desirable vehicles the brand produces.
Source & Credit
Information summarized and interpreted from official Jeep® brand press releases and the Twelve 4 Twelve program overview available at Jeep.com. This article is provided for educational and enthusiast purposes and is not affiliated with or endorsed by Jeep® or Stellantis.
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